Best Of 2020

Marta Laurent Veciana

By Marta Laurent Veciana
Passionate Tour Guide & Founder of ForeverBarcelona

What content has been the favorite IN 2020?

2020 has been a year we’ll al remember. A year where we’ve missed our loved ones, where we’ve been forced to stay at home, where masks have prevented us from sharing smiles. And a year where we haven’t travelled abroad. 

But we’ve discovered things to do at home, we’ve read more, we’ve cherished the relationships with those in our “bubble” circles. And ForeverBarcelona has been here with you, week by week, bringing you a bit of entertainment and travel daydreaming. 

Are you curious to know what's been the most popular content in our website?

In fact, there’s a few different ways to measure that. How many people have visited a particular post, how many people opened my newsletters announcing a particular post was published… And compared to other years, the subjects that have interested people have been sort of different. Intriguing, but appropriate in a lockdown context.

So I’ve decided that I’ll be giving you some different points of view. I hope it’s inspiring!

It’s not news that one of the top activities during confinement has been cooking. And that shows in the themes that have become popular this year. People have come to our web to get ideas on Spanish recipes: soups, pastries, mushrooms… The funniest thing is that in the current situation people wants to feel protected. So our number one post this year has been about the Catholic saints that protect you somehow! I have to admit that I didn’t have much hope on that subject when I wrote the post in January 2019… Little did I know what was coming!

Entertainment has also been present in our Top-10. People wanted to learn about Catalan music (there’s more time to listen to music during confinement isn’t it?). And well, people also searched for alcoholic beverages to make lockdown more bearable! 

Surprisingly, there’s still been enough people decided to travel soon who were getting ideas for their trip to Barcelona. They wanted to pamper themselves with hotel rooms with jacuzzi and buying leather goods. But they also wanted to visit the Picasso Museum and find a restaurant in La Rambla that wasn’t a tourist trap. As I see the number of visits in my site slowly picking up, that brings hope!

2

Most opened newsletters

People who want to be the first to know when a new post is published (usually every Tuesday), can sign up to our newsletters and get it sent straight to their inbox. But I get it: people is busy and gets so many emails. Not everyone is opening every single newsletters email they get.

So it’s interesting to see which ones have sparked more curiosity and got a bigger open rate. March and April, when lockdown was hitting hard everywhere, people had more time to read newsletters and were happy to get ideas for things to do at home. From virtual tours, movies and TV shows, puzzles… Those posts were big hits.

As lockdown softens, there’s a small but still noticeable drop in open rates: people gets busy and is more selective on what emails they want to read. And what they want is to plan a trip even if they don’t know yet when they’ll be able to come! My post explaining the differences between private tours rocked it, even beating several popular lockdown posts. People also loved my recommendations for aparthotels (a clear covid-19 trend!). And they wanted to see if Barcelona or Madrid were the right destinations for them. Restaurants and other trip suggestions made also our top-10 list.

3

Most visited tours

Is people still searching for Barcelona tours? I need to say that in March the number of visitors to our tour pages was hit by a big drop. And unlike the blog it’s not seeing a recovery yet. But anyway we’ve continued to see visitors even if in smaller numbers. There’s been no surprises here, though: our top tours continue to be our top tours. Well, except the last one, that jumped from position #28 in 2019 to #10. Are you familiar with our most popular tours?

What has been your favorite content in ForeverBarcelona this year?

Marta

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